Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. This scenario happens in the design industry every day (especially in Malaysia Market - tak semua la but 75%) and is seen as very unethical as it is ruining the design industry.
50 POSEN LOGO BRIEF
Client Say: You design this for me, and i will pay you if i like it.
You should Say: Bla ...la
(mesti nak cukup syarat je or they want 50 POSEN Logo DGN KATA LAIN KOMPOM JOB TAK DAPAT)
A designer should not have to invest time and resources with no guarantee of payment.
PROFESSIONAL LOGO BRIEF
Client say:
1. A logo is the very first impression people get of our company.
2. A logo needs longevity.
3. A logo needs to be original.
4. A logo should look professional.
5. A logo should reflect the time and thought gone in to designing it.
6. A logo is the starting point of your whole corporate image.
WHAT WE SHOULD DO?
The Design Brief: Conduct a questionnaire or interview with the client to get the design brief.
Research: Conduct research focused on the industry itself, on its history, and on its competitors.
Reference: They conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
Sketching & Conceptualising: They develop the logo design concept(s) around the brief and research. They use creativity and know how to design a logo
Reflection: They take breaks throughout their design process. This lets their ideas mature and lets them get renewed enthusiasm and receive feedback.
Presentation: They then choose whether to present only a select few logos to the client or a whole collection.
DO YOU BELIEVE DOING ALL OF THAT COSTS 50 POSEN
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